How to create a brand video with AI in 5 scenes

Brand videos don't have to be expensive or complex. With a consistent character, a clear story arc, and AI tools for image generation and animation, you can produce a polished short video that tells your brand's story — scene by scene.

This guide walks through a complete 5-scene brand video structure, including image prompts and animation prompts for each transition.

Start with a character reference image

Before anything else, create or upload a reference image for your main character. This image becomes the visual anchor for every scene — it locks in the cartoon style, line art, colors, and personality.

For this example, we're using a neighborhood craftsman: a friendly, slightly puzzled cartoon figure who discovers an online poster creation tool and transforms his small business with it.

Every image prompt in this guide starts with:

"Use the uploaded reference image. Maintain exact cartoon style, line art, and colors."

This is the most important line. Without it, AI image generators will drift between scenes and your video will look inconsistent.

Intro frame: set the scene

Story beat: The craftsman sits at a table with a laptop — curious, slightly puzzled.

Image prompt:

Use the uploaded reference image of the neighborhood craftsman. Keep exactly the same cartoon style, line art, and colors. Show him sitting at a table using a laptop, curious and slightly puzzled expression. Background: cozy workshop or home studio, soft lighting, playful cartoon style.

This frame establishes who your character is and where they are before the journey begins. Keep the background simple and warm.

Scene 1: The discovery

Story beat: He sees the app for the first time — amazement replaces confusion.

Image prompt:

Use the uploaded reference image. Maintain exact cartoon style, line art, and colors. Show the craftsman looking at the laptop screen with amazement, discovering the online poster creation app. Bright, simple, playful background.

Kling animation prompt (Intro → Scene 1):

Animate transition: cartoon craftsman (reference image) sitting at table with laptop, expression changes from curious to amazed, smooth motion, style and colors preserved, playful 1–2s.

Scene 2: Creating the first poster

Story beat: He presses a button — a poster magically appears for his artcrafts.

Image prompt:

Use the uploaded reference image. Preserve style and colors. Show craftsman pressing tablet/laptop button, magical glow from screen, colorful poster for his artcrafts appears, expression excited and happy, playful cartoon style.

Kling animation prompt (Scene 1 → Scene 2):

Animate transition: craftsman pressing button on laptop, magical glow appears, poster materializes, excited expression, smooth motion, original style and colors, 1–2s.

Scene 3: Showing off the result

Story beat: He holds the poster — proud, smiling, confident.

Image prompt:

Use the uploaded reference image. Keep exact style and colors. Show craftsman holding colorful advertising poster proudly, big smile, confident pose. Background: simple bright studio.

Kling animation prompt (Scene 2 → Scene 3):

Animate transition: craftsman lifts poster from laptop, big smile appears, smooth playful motion, style/colors preserved, 1–2s.

Scene 4: Quick montage — multiple posters

Story beat: He creates several posters for different products — fast, excited, dynamic.

Image prompt:

Use the uploaded reference image. Preserve cartoon style and colors. Show craftsman creating multiple colorful advertising posters on laptop/tablet, dynamic and excited, playful sequence, bright and cheerful background.

Kling animation prompt (Scene 3 → Scene 4):

Animate transition: craftsman taps laptop, multiple posters appear dynamically around him, excited and fun motion, cartoon style/colors preserved, 2–3s.

Scene 5: Call to action

Story beat: He points at the product logo or QR code. Text: "Even the neighborhood craftsman can do it!"

Image prompt:

Use the uploaded reference image. Keep exact style and colors. Show craftsman pointing at floating product logo or QR code, cheerful and excited. Text above says: "Even the neighborhood craftsman can do it!". Clean, bright, playful cartoon background.

Kling animation prompt (Scene 4 → Scene 5):

Animate transition: craftsman points at floating QR code/logo, sparkle appears, cheerful and playful motion, style/colors preserved, 1–2s.

Putting it all together

Once you have your 5 scene images and 5 animation clips, assemble them in order:

1. Generate each scene image using your reference character
2. Feed each image into Kling with the corresponding animation prompt
3. Export the clips and stitch them together in sequence
4. Add music and captions to finish

Total video length: around 8–12 seconds at 1–2s per transition — perfect for Reels, TikTok, or Stories.

The key to making it work is never changing the character reference. Same image, same prompt prefix, same style — every single scene. That consistency is what makes a slideshow feel like a story.