Create videos that match your brand

Poster lets you generate short, publish-ready videos directly from your dashboard — no editing software required. There are two modes depending on where you're starting from.

Text-to-video: when you need concepts fast

Start from a prompt when you're exploring creative directions:

• Testing different campaign angles or moods
• Generating multiple variants (premium, playful, minimal) to compare
• Producing content fast without an existing visual to start from

Tip: Keep the prompt tight. One scene + one style + one goal. Vague prompts produce vague videos.

Image-to-video: when you already have the look

If you have a hero image, a generated poster, or a template output you like — use it as the starting frame. This is the most reliable path to consistency:

• Less creative drift between generations
• Motion that feels anchored to your existing design
• Stronger brand continuity across video variants

Keep quality predictable

A few things that make a big difference:

• Duration: Shorter clips are easier to get right — match the platform (Reels, TikTok, Stories)
• Clear subject: A product, a person, or a headline gives the motion a focal point
• Avoid busy backgrounds: Clean compositions animate more cleanly

Iterate one dimension at a time

Instead of rewriting the whole prompt, adjust one variable and regenerate:

• “Make the motion slower and smoother”
• “Reduce background movement”
• “Brighter lighting, more contrast on the subject”

This keeps your variants comparable and makes it easy to pick the best one without losing track of what changed.